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SEO that compounds —
strategy, content, technical.

I'm Soumodip Mukherjee, an SEO Specialist based in Siliguri, India. For 8+ years I've helped B2B, SaaS, eCommerce, services, and local brands win organic traffic, leads, and revenue across India, the UK, the US, Germany, and France.

(My Story)

From freelance fixes to senior strategy

I started in 2018 as a freelance SEO expert, helping small businesses get unstuck — keyword research, local SEO, WordPress fixes, and the technical clean-up that most websites quietly need.

Between 2021 and 2022, I moved into agency-style work at SNM, handling audits, content optimisation, link-building support, and reporting across business websites. That experience taught me how SEO works at scale — repeatable processes, real measurement, and clean handoffs.

Today, as Senior SEO Specialist at Appycodes, I lead SEO across client websites — technical audits, keyword research, content planning, on-page execution, reporting, and team coordination. The work is broad, but the goal is always the same: organic growth that compounds.

(Approach)

Strategy, content, technical — never in isolation

SEO works best when strategy, content, and technical execution all reinforce each other. A perfectly optimised page can't outrank a thin content footprint. The most polished content strategy stalls if crawl budget is wasted on broken URLs. I bring those pieces together so your site isn't just optimised — it's built to grow.

  • Understand how real people search before chasing keywords
  • Audit the technical foundation so growth has somewhere to land
  • Plan content that ranks and converts — not one or the other
  • Measure traffic quality, leads, and revenue — not vanity rankings
  • Adapt the playbook to your industry instead of forcing a template
(Industries)

Where I've worked

I've worked across B2B, SaaS, eCommerce, service businesses, local brands, and agency-led projects. Different industries need different SEO approaches — what wins for a multi-location restaurant chain is very different from what wins for a single-location B2B SaaS.

Clients have spanned India, the United Kingdom, the United States, Germany, and France — which means I'm comfortable with international targeting, hreflang, and the small content nuances that separate global expansion from duplicate-content disasters.

(Let's Talk)

Looking for an SEO partner who thinks past rankings?

Book a free consultation to discuss traffic quality, lead generation, and long-term organic visibility.

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