01
Technical SEO
I find and fix the technical issues quietly holding your site back in search — crawlability, indexing, site architecture, page speed, duplicate content, schema, and the structural problems that erode rankings before content can even compete.
- Crawl & index audit
- Site architecture
- Core Web Vitals
- Schema markup
- Log file analysis
Deliverable
Prioritised technical audit + dev-ready fix list with impact estimates.
02
On-Page SEO
I optimise pages so they communicate value more clearly to both readers and search engines. Keyword targeting, metadata, headings, internal linking, and content clarity — done at the level of intent, not checklist.
- Keyword mapping
- Title & meta refresh
- Heading hierarchy
- Internal linking
- Search-intent rewrites
Deliverable
Page-by-page optimisation plan + content briefs ready for writers or devs.
03
Content Strategy
I plan content that ranks and converts — building topical authority around the things your customers actually search for, and supporting the rest of the funnel with intent-mapped pages.
- Topic clusters
- Content calendar
- SERP & competitor mapping
- Funnel-stage briefs
- Content audits
Deliverable
12-month content roadmap with topical clusters, priorities, and KPIs.
04
Off-Page SEO
I help improve site authority through strategic external signals — building trust and topical relevance in ways search engines reward, without the spammy tactics that age badly.
- Authority audit
- Digital PR planning
- Brand mention strategy
- Anchor diversity
Deliverable
Authority gap analysis + 90-day off-page action plan.