Home / Case Studies

Outcomes, not just rankings.

A look behind the projects — what the brief was, what changed, and the metrics that moved. Identifying details are abstracted to respect client confidentiality.

Analytics dashboard showing organic traffic growth for a B2B SaaS
SaaS · Technical SEO + Content

B2B SaaS Organic Engine

A mid-stage B2B SaaS was leaking organic potential — duplicate URLs, no internal linking strategy, and a blog with no topical structure. We rebuilt the technical foundation, designed topic clusters around buyer intent, and shipped 40+ optimised pieces in 11 months.

+312%
Organic sessions
11 mo
Time to result
42
Top-3 keywords
  • Technical audit
  • Topic clusters
  • Internal linking
  • Content strategy
eCommerce keyword strategy and product page audit on a laptop
eCommerce · Content + Tech

Retail Discovery Overhaul

An eCommerce catalogue with thousands of SKUs was being throttled by faceted-URL bloat and thin category content. We re-architected canonicals, rewrote category pages around real search intent, and shipped schema for products, breadcrumbs, and reviews.

+184%
Non-brand traffic
−95%
Crawl errors
+38%
Organic revenue
  • Faceted nav
  • Canonicalisation
  • Category SEO
  • Product schema
Google search results page on a smartphone for local SEO
Local · Multi-location Hospitality

Hospitality Local Dominance

A multi-location hospitality brand was barely visible in Map Pack results outside its flagship city. We rebuilt GBP profiles, standardised NAP, shipped location-specific landing pages with proper local schema, and ran a structured review-acquisition workflow.

15
Cities, Top 3
+300%
Inbound calls
4.8★
Avg rating
  • Local SEO
  • Google Business
  • Local schema
  • Review workflow
International SEO market expansion dashboard
International · 8 Markets

Global Expansion with hreflang

A growing brand needed to launch into 8 international markets without cannibalising its existing presence. We designed the URL strategy, implemented hreflang at scale, localised content beyond translation, and set up market-specific Search Console properties.

8
Markets launched
0
Duplicate-content issues
100%
hreflang validity
  • International SEO
  • hreflang
  • Localisation
  • Market targeting
(Let's Talk)

Want results like these for your site?

Share your site, goals, and timeline — I'll come back with what's realistic, what's not, and where the biggest wins live.

Start a project See services
Message sent. Thanks for reaching out — I'll get back to you soon.